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What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
What   More than half the worlds population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.   This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.   Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.   Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).   That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).   Shell Foundations Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.   In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to peoples homes.   Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.   Why   Shell Foundations mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.   IAP represents one of the key energy-related health issues in the developing world.   The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.   Several years into its involvement, Shell Foundations ‘market-oriented strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.   This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.   Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm
Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  Where and When   An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.   The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).   While attempts to address IAP are not new, it was the publication of WHOs 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.   Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.   As a result of this process, in 2006 Breathing Space began a massive ‘scale-up of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.   Who and How   Shell Foundations main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.   Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.   Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.   Product development is underway by Envirofits technology partner Colorado State Universitys Engines and Energy Conversion Laboratory.   Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.   Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.   Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.   By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemalas retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.   An ONIL stove, HELPS bestseller, sits in the foyer of the Shell Guatemalas offices.   In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits according to research. Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundations global efforts to tackle IAP. Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.  


The Basics


The What, Why, Where, When, Who and How of the programme

What
 
More than half the world’s population uses open fires or stoves for cooking and heating, breathing in lethal fumes inside their homes on a daily basis.
 
This causes 1.5 million premature deaths each year, according to World Health Organisation (WHO) calculations. In developing countries, this makes Indoor Air Pollution (IAP) the most lethal killer after malaria, unsafe sex and lack of clean water or sanitation – yet, in comparison, this issue has a very low profile.
 
Simple measures such as using stoves that emit less smoke or use cleaner fuels could have a dramatic effect on reducing IAP.
 
Those same life-saving, reduced emission stoves would also have significant environmental benefits. Converting 100% of the developing world's 500 million stoves (Source: WHO) to energy-efficient stoves would save 750 million tonnes of CO2 annually, (Source: Climate Care calculation 1.5 tonnes per year per stove) more than the UK's total annual CO2 output (of 554 million tonnes) (Source: DEFRA).
 
That is the equivalent of taking 134 million cars off the road (Source: DEFRA) (almost the number of passenger cars registered in the USA) (Source: US government national transportation statistics table).
 
Shell Foundation’s Breathing Space programme aims to achieve a significant long-term reduction in the incidence of IAP at the global level, by deploying approaches that are market-oriented and commercially viable.
 
In practical terms this means working with partners to design improved stoves and developing a sustainable way to get them in to people’s homes.
 
Breathing Space has a vision to sell 10 million stoves in five developing countries in five years, employing $50million.
 
Why
 
Shell Foundation’s mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty and the environment.
 
IAP represents one of the key energy-related health issues in the developing world.
 
The lack of a co-ordinated international campaign or approach to tackling IAP gave Shell Foundation its initial motivation to get involved in 2002. The charity is able to apply its international reach and expertise, both to finding a solution and bringing together parties already involved in fighting IAP.
 
Several years into its involvement, Shell Foundation’s ‘market-oriented’ strategy – which offers a radical departure from most traditional approaches – could lead to a significant reduction in the global incidence of IAP.
 
This approach was endorsed by leading CSR magazine Ethical Performance, which in 2007 featured Shell Foundation as a best practice case study.
 
Simon Webley of the Institute of Business Ethics points out in the article as key features of interest:

  • the partnership between high quality technological organisations and a corporate charity
  • treating people as customers rather than aid recipients
  • evaluation by an outside firm

"Mangala Stove" launched in India early 2008

Where and When
 
An estimated 500 million homes (Source: WHO), predominantly in the developing world, burn wood, dung, crop residues and other solid fuels for cooking and heating.
 
The health impact of this mainly affects the developing world. According to WHO, indoor air pollution causes only 1%-2% of premature deaths in Europe and the Americas, while levels are significantly higher in Africa (24%), Southeast Asia (35%) and the Western Pacific (31%).
 
While attempts to address IAP are not new, it was the publication of WHO’s 2002 burden of disease report that pushed IAP – as a pollution and health issue - up the international agenda.
 
Working with existing IAP-specialist organisations, between 2002 and 2005, Shell Foundation established ‘pilot’ projects in eight countries, including: India, Guatemala, Mexico, Ghana, Ethiopia, Brazil and Kenya. In addition, it undertook a major review of past and existing attempts to address IAP. In collaboration with Accenture Development Partnerships (ADP), it then assessed those pilots in relation to the overall market for stoves.
 
As a result of this process, in 2006 Breathing Space began a massive ‘scale-up’ of its operations in India, China, Uganda, Kenya, Guatemala and Brazil. India is the lead country for this scale up with a target of between five and seven million improved cook stoves to be sold in the next five years.
 
Who and How
 
Shell Foundation’s main partner in India is the leading US environmental non-profit Envirofit International. The Foundation is providing Envirofit with $3.5million as part of a plan to raise $25million of investment.
 
Envirofit is tasked with handling the scale-up and spin off of the programme in India, introducing the first market-based model for clean-burning wood stove technology to the developing world.
 
Formed in 2003, Envirofit has both the necessary technology skills and proven commercial expertise to do this.
 
Product development is underway by Envirofit’s technology partner Colorado State University’s Engines and Energy Conversion Laboratory.
 
Meanwhile in India, Envirofit will work with distributors to create rural supply chains.  The programme will focus initially on the southern Indian states of Tamil Nadu and Karnataka.
 
Breathing Space ran two successful pilots in India between 2002 and 2006, working with the NGOs ARTI (Appropriate Rural Technology Institute) and DA (Development Alternatives Group) to sell tens of thousands of improved stoves.
 
Shell Foundation is also working with HELPS International in Guatemala who design and sell stoves - for around US$87 - that reduce emissions by up to 95% and use up to 70% less firewood. By early 2007, HELPS had sold more than 40,000 improved stoves.
 
By leveraging its contacts with Royal Dutch Shell plc, Shell Foundation introduced HELPS to Shell Guatemala. This resulted in leaflets advertising the stoves being carried in Shell Guatemala’s retail outlets. A fuel promotion was also held to hand out leaflets on forecourts.
 
An ONIL stove, HELPS’ bestseller, sits in the foyer of the Shell Guatemala’s offices.
 
In Mexico, a Shell Foundation programme putting more than 2000 low emission Patsari cook stoves into households in several regions has led to ‘significant and tangible health benefits’ according to research.
Shell Foundation worked with a partnership of several governmental, academic and NGOs from Mexico and the US.  The study, published in the peer-reviewed academic journal Energy for Sustainable Development in 2007, added significant new weight to Shell Foundation’s global efforts to tackle IAP.

Research, which also included data from India, showed that after one year, kitchen levels of carbon monoxide reduced 30-70% and concentrations of small particles reduced 25-65%.
 

 
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