Our Incubator programme is focused on identifying potential game-changers: pioneers of
brand new categories of products and services that deliver social and environmental benefit to low-income consumers.

We proactively seek to identify possible solutions to address market failures that underpin global development challenges and use our networks to find possible entrepreneurial partners with whom to test new ideas. The aim is to uncover new market-based solutions that can earn income, achieve financial independence and deliver significant impact on a global scale.

Our approach is to run pilots to access the viability of business models, demonstrate technology and look for evidence of market demand. We take early-stage risk to validate and develop the most promising solutions.

We carefully select a small number of partners with:

  • a proven track-record in emerging markets
  • entrepreneurial flair
  • a shared vision for scale and sustainability
  • the necessary management skills and expertise to build a global business.
All of our partners share early-stage risk and are solely focused on this work.

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